Item! Old Media Wants to Make You Look Foolish
Old media wants to belittle you, treat you like a little kid. At first it wanted to embrace you, hoping that some of your cool would rub off. It used you to fill pages, airtime, space. It built you up to build ratings and circulation. It was getting desperate then but it still looked down its nose at you. You didn't have a table at Michael's. You didn't have a proper editorial process. You didn't have a copy desk. You just didn't have the same standards.
Like a well-dressed call girl scoffing at the common whores, Old Media felt an irrational exhuberance about its own fate and neglected to see how it fit into the system as a whole.
Now it has to put the knife in and do it quickly. Its own shortcomings have become too obvious. It's own Judith Millers are standing in the doorway.
But the lumbering giant will not go down quickly. It will stagger a bit. It will get angry and throw things. It will try to take you down with it. Do not get in the way of its fall by making deals. Step aside and let the body hit the floor.
Like a well-dressed call girl scoffing at the common whores, Old Media felt an irrational exhuberance about its own fate and neglected to see how it fit into the system as a whole.
Now it has to put the knife in and do it quickly. Its own shortcomings have become too obvious. It's own Judith Millers are standing in the doorway.
But the lumbering giant will not go down quickly. It will stagger a bit. It will get angry and throw things. It will try to take you down with it. Do not get in the way of its fall by making deals. Step aside and let the body hit the floor.
